Roku Gin.
Product Development & Packaging Design
In this project, I explored how to extend the Roku Gin brand into a new category while maintaining a strong cultural identity. I developed Roku Suze, a non-alcoholic beverage concept inspired by Japanese mountains and shinrin-yoku. The project demonstrates my ability to translate cultural context and abstract values into a cohesive product vision and brand narrative.
product & campaign strategy.
I designed both the product and its go-to-market strategy, combining flavour development with a targeted Gen Z campaign. By defining a clear concept (“Taste the Summit”), I translated emotional and experiential insights into a structured campaign strategy focused on social sharing, rituals, and user-generated content. This showcases my skills in connecting product design with storytelling, audience insight, and multi-channel campaign thinking.
packaging &
brand experience.
As a co-founder, I helped build and run the company for two years with my 2 other co-founder. Some of my tasks included product design, iterating product details, creating tech packs, defining the production strategy, and coordinating with our production partners. On the marketing side, I focussed on storytelling and communication strategy for our festival campaigns, social media campaigns and branding.
